Theory
of
Change

We foster environmentally responsible, financially empowering, and socially inclusive partnerships throughout the supply chain to generate equitable economic prosperity and deliver enduring, positive impacts.

Driven by our commitment to create fair and sustainable value for the benefit of present and future generations, Origin Merchants proudly supports the United Nations (UN) Sustainable Development Goals (SDGs) in advancing a better world for all.

Sustainable Development Goals
No Poverty
Zero Hunger
Gender Equality
Decent Work & Economic Growth
Climate Action
Partnerships for the Goals
1

Actions

  • Offering SHFs a market for both main crop and fly crop
  • Paying bonus payments during the hungry season
  • Ensuring women household heads are involved
  • Providing professional development
  • Paying premium for specialty coffee
  • Encouraging climate-smart farming
  • Training on globally recognized practices
2

Outputs

  • Increased income
  • More nutritious food
  • Greater financial awareness
  • Higher coffee yields
  • More specialty coffee production
  • Climate-smart agriculture adoption
  • Greater market access
3

Outcomes

  • Greater financial resilience
  • Better nutrition
  • Joint financial decisions
  • Larger coffee volumes sold
  • Higher incomes
  • More fertile soil
  • Positive branding
4

Impacts

  • Greater economic development
  • Healthier population
  • More gender harmony
  • Shared prosperity
  • Better access to resources
  • Healthier coffee plants
  • Higher premium pricing

Greater Financial
Resilience

More Nutritional
Nourishment

Higher Joint Financial
Decision-Making

Larger Volumes of Coffee
Cherries Sold

Higher incomes

Greater adoption of climate-smart
growing methods

Greater market access

Actions
Reducing SHFs’ underemployment rates by expanding the volume of main crop and fly crop we source so that SHFs have more markets to sell into
Passing on higher premium pricing to the Specialty Arabica SHFs that we source from, thereby enabling the SHFs to purchase more nutritious food
Encouraging more women to step into leadership positions from the co-operatives we source our commercial coffee cherries from
Encouraging the self-organisation of farmer-grower groups to create community support linkages
Partnering with more SHFs producing specialty-grade coffee
Providing access to more advanced agri-extension support services and practices
Offering premium pricing to relevant partners (e.g micro-insurance organisations, affordable warehouses etc.)
Results
25% pricing premium for SHFs improves incomes
5% bonus premium for SHFs during “hungry season”
27% of our SHFs are women
Agri-input program increased SHF yield by up to 40%
SHFs received quality control training
Shade trees and drip irrigation subsidized for SHFs
Exported to trade houses internationally